Digital & Content Marketing Manager
Created a digital brand voice at Tone House through digital & social media strategy, creative direction, photography, copywriting, and growth marketing. While at Tone House, I oversaw the creation of new content initiatives geared towards bring new athletes to the House.
Responsible for increasing @tonehouse Instagram account from 20K followers to 33.2K followers through organic content.
Launched and created @tonehouseturfwars and @tonehousecoaches accounts.
Created Instagram Stickers Gifs for @tonehouse with Giphy Brand Account.
Photographed and created original content for the account.
Created Instagram Ads and monitored account through Instagram Analytics and Later App.
Partnered with fitness & lifestyle influencers on various projects.
Grew Tone House Facebook account from 5K to 8.3K followers and created/ managed Facebook Ads through Facebook Business Manager.
Social Listening: Responded to every review received and answered clients Tone House related questions.
Managed monthly ad budget for paid campaigns.
Created content in Facebook optimized formats.
Shared Tone House press releases and articles with Facebook community.
Oversaw the verification of Facebook account.
Created a seamless experience for users searching for Tone House on Google. Connected all the Google Suites applications through Google, in order to track the customer journey more effectively.
Managed Google My Business platform by answer customer questions and personalizing responds to each customer review.
Created Display Ads through Google Adwords and managed the campaigns.
Used Google Analytics to create monthly digital reports to discuss with team.
SPOTIFY
Music is essential to powering through your workout. Through Spotify, I increased engagement from 23 followers to over 600 followers on the Tone House Spotify channel.
Curated 26 themed Spotify Playlist for Tone House community
Created album art covers.
YOUTUBE
Video has become increasingly more important in order to create a strong content strategy for brands via social media. For Tone House, I oversaw the creation of 15 video for YouTube and 35 videos for Instagram.
Over 30K views on YouTube
Optimized videos for Instagram and IGTV.
Created concepts, casted Tone House Athletes, and directed each shoot.
ACCOMPLISHMENTS
As the creative director and digital marketing manager at Tone House I created a voice for the brand through digital storytelling.
Official verification of all social media platforms: Instagram, Facebook, and Twitter.
$2 million plus in revenue through paid social campaigns. (i.e. Black Friday, Summer Flash Sale)
Created content for Moroccan Oil. (Images shot by me)
Created sponsored content for Knot Standard.
Created videos in partnership with Adidas (Global) Division.