Marketing Manager, Content + Social Media

Lead the social media and content marketing strategy for the Fashion Division of Informa Markets expanding our digital footprint, increasing event registration, and driving engagement.

SOCIAL MEDIA MARKETING

Analyze the performance of 13 in-house brands across Instagram, Facebook, YouTube, and Linkedin while uncovering key trends using Adobe Analytics and Hootsuite Talkwalker.

My team manages 13 Instagram accounts, 12 Facebook accounts and 3 Linkedin accounts across the Fashion Division of Informa Markets.

CONTENT MARKETING

Develop new and innovative ideas for content marketing that drives lead generation and revenue for events through video, photography, blog/ editorial, webinars, and audio.

Oversee the production of content on and off-site by hiring freelance writers, photographers, and videographers to support our digital strategy each season.
Collaborate with the marketing team and cross-functional groups to implement an integrated marketing strategy across email, web, and social media that align with seasonal goals.
Helped facilitate the migration to a new in-house content management platform. (i.e. Global Content Platform (GCP) - Fashion Frameworks)

View this post on Instagram

Here’s a look at a few of our favorite #streetstyle shots from Day 1 at the show. Bundle up and dress to impress today for our photographer: @hailleyhoward. #PROJECTSHOW #DAY2 #SWIPELEFT

A post shared by PROJECT (@projectshow) on Jan 20, 2020 at 6:12am PST

PROJECT SOCIAL STRATEGY

Responsible for increasing engagement across @projectshow’s Instagram and Facebook accounts.

Increased social engagement by 8% YOY during live event.
Created and designed original content. (i.e. Retailer of The Week)